First, it’s different and unique from the existing social media platforms while other platforms include options for video, TikTok is solely video. People are absolutely loving TikTok for a number of reasons. TikTok Is Dominating The Social Media Game Even if you don’t want to spend too much time creating TikTok content, creating a plan is a good idea. Because the app has a unique algorithm for surfacing content, you have a fairly good shot at having a video go viral, or at the very least you can easily get your content in front of new people. While the platform began as a music and dance video app for teenagers, it has grown recently, and now plenty of adults, brands, and businesses have a presence on the app too.Īs a marketer, the thought of adding another social media platform to your radar may seem overwhelming, but it’s worth strongly considering creating a strategy to be on TikTok. TikTok influencer marketing has gained significant traction since it's founding but has truly skyrocketed in 2020.
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